The Kwik Brand Kit

Everything you need
to use the brand,
and make waves.

One place for the logo, the colors, the type, the software vibe, and the way we sound. Click any asset to copy it or download it. That's it.

Grab the logos How we talk
24 ready-to-use assets 1 brand typeface 1 unmistakable dot
Who we are

The one rewards software
that drives incentives.

The mission

A universal ecosystem for rewards.

We're building a place where everyone can run a simple rewards program for the brands they love — and share it. All your rewards, synced in one spot. It's what PayPal did for online payments, for rewards.

Elevator pitch
The one rewards software that drives incentives.

Say it in a sentence. If someone needs a paragraph to get it, we haven't said it right yet.

Tagline
Make waves.
What we value

Technology

Software first, always. If code can do it better, we let it.

Ease of use

If it needs a manual, it isn't done. Simple beats clever.

Consumer-first

We build for the person holding the phone, not the org chart.

Simple

Cut the noise. Say the thing. Ship the thing.

Rewards-focused

Everything ladders up to one job: making rewards effortless.

Move fast

Ship, learn, ship again. Speed is a feature.

Acceleration

We don't just move fast — we compound. Every week beats the last.

Human. Fast.
Rewards-obsessed.

Color

Navy, and one very yellow dot.

Kwik lives in high contrast: deep navy ink, clean white and grey, and the yellow that carries the brand. Use yellow with intent — it's the accent, not the wallpaper. Click any swatch to copy its HEX.

Typography

Bold and geometric,
clean and readable.

A confident geometric display for headlines and a neutral, highly legible sans for everything else. The master type spec — exact families, weights and sizes — lives in the Figma files; this is the working system for web.

Display / Headlines
Kwik.
Geometric, heavy, tight tracking. For headlines, big numbers and the logo feel.
Make waves. Move fast.Rewards, done right.Simple by default.
Body / Interface
Ag
Neutral humanist sans. For paragraphs, UI, labels and data. Optimised for small sizes.
The quick brown fox jumps. Regular — 1234567890 & $%. Medium, for labels and captions.
Display / 64Make waves.
Heading / 34The one rewards software.
Subhead / 22Simple rewards for the brands you love.
Body / 16All your rewards, synced in one place — like what PayPal did for online payments. Casual, clear, and human.
Caption / 13Labels, metadata, and the small print.
Our typeface

Kwik — the brand font.

This is the exact face our headlines are set in — a clean geometric sans with proper SaaS genes. Install it, pick “Kwik” in any app, and everything you type matches the brand. Four weights: Regular for UI, SemiBold for subheads, Bold and ExtraBold for headlines.

Live specimen — click and type
Make waves.
This is the actual font, running live. Click the line above and type anything.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 0123456789 .,:;!?()&$%@#
Bold — headlines
TTF · Install file
ExtraBold — hero
TTF · Install file
SemiBold — subheads
TTF · Install file
Regular — UI & text
TTF · Install file
Web font
WOFF2 · For websites

Install it

Mac: double-click a TTF → Install Font.
Windows: right-click → Install.
Then pick “Kwik” in any app.

Kwik is our build of Poppins by the Indian Type Foundry — open-source under the SIL Open Font License 1.1, renamed for our kit as the license allows. Credits ride inside every file.

Iconography

Light, outlined, consistent.

Icons are simple line icons — even stroke weight, rounded caps, no fills. They match the software's clean, minimal feel. The canonical icon set lives in the Figma files; the samples below show the style.

Style: 1.9px stroke · rounded joins · 24px grid · navy on light, or yellow/white when placed on navy.

Software vibe & mood

Tech-minimal. Light. Effortless.

The product should feel calm and fast: airy white space, soft rounded cards, one confident yellow accent, and data front-and-centre. We lean tech-minimal — no photography. The interface is the hero.

Data-forward
$842
▲ 24% referral revenue
Accent
One
yellow.
Rounded UI
Auto-emails
Reminders
Feels like Clean · FastSimple · Trusted
Kwik mark
Imagery
No stock photos.

We show real product, real numbers, and clean geometry — not people in headsets.

Whitespace
Room to
breathe.
Contrast
LiveCreate

The brand, in product

Real screens from the Kwik app and site — the truest reference for how it all comes together. Click to enlarge, or download.

Giveaways dashboard
Giveaways dashboard
App
Giveaway details
Giveaway details
App
Ambassador profile
Ambassador profile
App
Auto-emails
Auto-emails
App
Cashback landing page
Cashback — landing
Web
Loyalty landing page
Loyalty — landing
Web
Tone of voice

Talk like a human.

Casual, not jokey. Think early Mailchimp — a real person talking, not a brand performing. We sound simple, software-focused, and honest. We win with trust, transparency and fairness, so we never overhype and we never hide the ball.

Human

Write the way you'd say it out loud. Contractions welcome. No corporate voice.

Trustworthy

Say what's true and back it up. No hype we can't stand behind.

Transparent

No fine print games. If there's a catch, we name it first.

Fair

Rewards should feel fair to everyone. Our words should too.

Simple

Short sentences. One idea at a time. Cut every word that isn't working.

Software-focused

We're a product, not a pitch. Lead with what it does, plainly.

Say this

  • “Set how many entries a dollar earns. It applies to every purchase.”
  • “Share your link and start earning right away.”
  • “All your rewards, in one place.”
  • “Here's how you save — and make more money.”
  • “Simple rewards for the brands you love.”

Not that

  • “Configure your per-transaction entry accrual coefficient.”
  • “Leverage your network to unlock synergistic upside.”
  • “The world's #1 revolutionary rewards solution!!!”
  • “Utilize our platform to maximize monetization.”
  • “Best-in-class, enterprise-grade loyalty infrastructure.”

Voice in the wild

Real lines from Kwik. Copy one to reuse, or use them as a tuning fork for new copy.

Product · Auto-email
“Share, copy, start earning.”
Remind users to start sharing your brand with their network. Include their unique referral link right in the email so they can easily copy, share, and start earning right away.
Web · Headline
“STOP giving 10% off their first order. You're losing money.”
Punchy, plain-spoken, and a little contrarian. It names the problem in words a founder actually uses — then earns the click.
Product · Setup
“One dollar, ten entries.”
Set the default number of entries participants earn for every dollar spent on your store. This ratio applies to all purchases during the campaign.
Web · CTA
“Ready for a rewards program that actually makes money?”
Confident, direct, and honest about the goal. No jargon, no hype — just the promise, stated plainly.

Words we love

simplefastearnsharerewardseasyyourealclearmake waves

Words we skip

leveragesynergyrevolutionarybest-in-classutilizeseamlessdisruptsolutioningworld-class