# Kwik Brand Kit

> Kwik is the one rewards software that drives incentives. This site is the official Kwik brand kit: logo files, colors, typography (the Kwik typeface), software vibe, product screenshots, and tone of voice. Tagline: "Make waves."

Kwik's mission: a universal ecosystem where everyone can have a simple rewards program for the brands they love and share it — all rewards synced in one place, like what PayPal did for online payments.

All assets below are directly fetchable. Colors, voice rules, and usage guidelines are in the full guide.

## Docs

- [About Kwik (company & product background)](https://kwik-brand-kit.vercel.app/about.md): plain-language background on what Kwik is, the problem it solves, how the product works, the reward modules, a glossary, who it's for, and the mission. Start here to understand the company.
- [Full brand guide (markdown)](https://kwik-brand-kit.vercel.app/llms-full.txt): the complete brand guide — colors with hex/RGB, typography, logo usage rules and don'ts, tone of voice with say-this/not-that examples, software vibe, and a full asset inventory with direct URLs
- [Design tokens (JSON)](https://kwik-brand-kit.vercel.app/brand.json): machine-readable brand tokens — colors, fonts, logo variants, voice keywords, asset manifest

## Key assets

- [Primary logo (SVG, vector)](https://kwik-brand-kit.vercel.app/assets/kwik-logo.svg)
- [Logo, navy on transparent (PNG)](https://kwik-brand-kit.vercel.app/assets/kwik-logo-navy.png)
- [Logo, white reversed (PNG)](https://kwik-brand-kit.vercel.app/assets/kwik-logo-white.png)
- [K. app icon (PNG)](https://kwik-brand-kit.vercel.app/assets/kwik-mark-app-icon.png)
- [Kwik font, Bold (TTF)](https://kwik-brand-kit.vercel.app/assets/kwik-bold.ttf)

## Quick facts

- Company: Kwik. Tagline: "Make waves."
- Primary colors: Ink Navy #131524, Kwik Yellow #FFD836
- Voice: casual and human (early-Mailchimp energy), trustworthy, transparent, fair, simple, software-focused — never hypey
- Imagery: tech-minimal, no photography
- Human-facing brand kit page: https://kwik-brand-kit.vercel.app