{
  "name": "Kwik",
  "tagline": "Make waves.",
  "pitch": "The one rewards software that drives incentives.",
  "mission": "A universal ecosystem where everyone can have a simple rewards program for the brands they love and share it — all rewards synced in one place, like what PayPal did for online payments.",
  "canonicalUrl": "https://kwik-brand-kit.vercel.app",
  "docs": {
    "about": "https://kwik-brand-kit.vercel.app/about.md",
    "llms": "https://kwik-brand-kit.vercel.app/llms.txt",
    "llmsFull": "https://kwik-brand-kit.vercel.app/llms-full.txt"
  },
  "updated": "2026-07-13",
  "values": ["Technology", "Ease of use", "Consumer-first", "Simple", "Rewards-focused", "Move fast", "Acceleration"],
  "colors": [
    { "name": "Kwik Yellow", "hex": "#FFD836", "rgb": [255, 216, 54], "role": "primary-accent" },
    { "name": "Ink Navy", "hex": "#131524", "rgb": [19, 21, 36], "role": "primary-ink" },
    { "name": "Soft Gold", "hex": "#F5C84C", "rgb": [245, 200, 76], "role": "secondary-fill" },
    { "name": "Kwik Green", "hex": "#12B76A", "rgb": [18, 183, 106], "role": "success" },
    { "name": "True Black", "hex": "#0B0B0F", "rgb": [11, 11, 15], "role": "mono-mark" },
    { "name": "White", "hex": "#FFFFFF", "rgb": [255, 255, 255], "role": "surface" },
    { "name": "Canvas", "hex": "#F4F5F8", "rgb": [244, 245, 248], "role": "background" },
    { "name": "Hairline", "hex": "#E9EBEF", "rgb": [233, 235, 239], "role": "border" }
  ],
  "typography": {
    "display": {
      "family": "Kwik",
      "basedOn": "Poppins (SIL OFL 1.1, renamed as permitted; attribution preserved in font files)",
      "useFor": "headlines, big numbers, hero copy",
      "files": {
        "regular": "https://kwik-brand-kit.vercel.app/assets/kwik-regular.ttf",
        "semibold": "https://kwik-brand-kit.vercel.app/assets/kwik-semibold.ttf",
        "bold": "https://kwik-brand-kit.vercel.app/assets/kwik-bold.ttf",
        "extrabold": "https://kwik-brand-kit.vercel.app/assets/kwik-extrabold.ttf",
        "webWoff2Bold": "https://kwik-brand-kit.vercel.app/assets/kwik-font.woff2"
      },
      "license": "https://kwik-brand-kit.vercel.app/assets/OFL-Kwik-Font.txt"
    },
    "body": { "family": "Inter", "useFor": "paragraphs, UI, labels, data", "license": "SIL OFL 1.1" }
  },
  "logo": {
    "signature": "wordmark 'Kwik' + round yellow dot; the dot is the brand signature",
    "wordmark": [
      { "name": "primary-svg", "format": "svg", "background": "any-light", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo.svg" },
      { "name": "vector-source", "format": "ai", "background": "print", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo.ai" },
      { "name": "navy", "format": "png", "background": "light", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo-navy.png" },
      { "name": "white-reversed", "format": "png", "background": "dark", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo-white.png" },
      { "name": "black", "format": "png", "background": "light", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo-black.png" },
      { "name": "transparent", "format": "png", "background": "any", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo-transparent.png" },
      { "name": "yellow-lockup", "format": "png", "background": "self", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-logo-yellow.png" },
      { "name": "social-avatar", "format": "png", "background": "self", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-avatar.png" }
    ],
    "mark": [
      { "name": "app-icon", "format": "png", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-mark-app-icon.png" },
      { "name": "app-icon-alt", "format": "png", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-mark-app-icon-2.png" },
      { "name": "on-yellow", "format": "png", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-mark-yellow.png" },
      { "name": "black", "format": "png", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-mark-black.png" },
      { "name": "on-white", "format": "png", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-mark-white-bg.png" },
      { "name": "mono-bw", "format": "png", "url": "https://kwik-brand-kit.vercel.app/assets/kwik-mark-bw.png" }
    ],
    "usage": {
      "clearSpace": "at least the height of the dot on every side",
      "minWidthPx": 88,
      "belowMinWidth": "use the K. mark instead",
      "donts": ["stretch or squash", "recolor the wordmark", "rotate or tilt", "shadows or effects", "outline", "busy backgrounds"]
    }
  },
  "imagery": { "style": "tech-minimal", "photography": false, "note": "The interface is the hero: real product, real numbers, clean geometry. No stock photos." },
  "screenshots": [
    { "title": "Giveaways dashboard", "url": "https://kwik-brand-kit.vercel.app/assets/app-giveaways.jpg" },
    { "title": "Giveaway details", "url": "https://kwik-brand-kit.vercel.app/assets/app-giveaway-details.jpg" },
    { "title": "Ambassador profile", "url": "https://kwik-brand-kit.vercel.app/assets/app-ambassador.jpg" },
    { "title": "Auto-emails", "url": "https://kwik-brand-kit.vercel.app/assets/app-auto-emails.jpg" },
    { "title": "Cashback landing page", "url": "https://kwik-brand-kit.vercel.app/assets/site-cashback.jpg" },
    { "title": "Loyalty landing page", "url": "https://kwik-brand-kit.vercel.app/assets/site-loyalty.jpg" }
  ],
  "voice": {
    "summary": "Casual, not jokey — early-Mailchimp energy. A real person talking. Simple, software-focused, honest. Trust, transparency, fairness. Never hypey.",
    "principles": ["human", "trustworthy", "transparent", "fair", "simple", "software-focused"],
    "say": [
      "Set how many entries a dollar earns. It applies to every purchase.",
      "Share your link and start earning right away.",
      "All your rewards, in one place.",
      "Here's how you save — and make more money.",
      "Simple rewards for the brands you love."
    ],
    "avoid": [
      "Configure your per-transaction entry accrual coefficient.",
      "Leverage your network to unlock synergistic upside.",
      "The world's #1 revolutionary rewards solution!!!",
      "Utilize our platform to maximize monetization.",
      "Best-in-class, enterprise-grade loyalty infrastructure."
    ],
    "wordsWeLove": ["simple", "fast", "earn", "share", "rewards", "easy", "you", "real", "clear", "make waves"],
    "wordsWeSkip": ["leverage", "synergy", "revolutionary", "best-in-class", "utilize", "seamless", "disrupt", "solutioning", "world-class"]
  }
}